Transforming Abbott's E-commerce Performance Through Strategic Paid Media

The Challenge

As Paid Media Consultant for Neo Consulting, I inherited Abbott Colombia's digital advertising strategy that was struggling with:

• High customer acquisition costs across multiple product lines

• Complex, fragmented audience targeting

• Underperforming e-commerce sales for key products like Ensure, Glucerna, Pediasure and Pedialyte

My Strategic Approach

I engineered a streamlined paid media strategy focused on:

• Simplified campaign architecture to increase frequency and precision

• Strategic audience consolidation, replacing fragmented targeting

• Advanced retargeting funnels to maximize conversion potential

• Data-driven optimization across Meta Ads and Search platforms

The Impact

The transformation exceeded expectations:

• Cost Efficiency: Reduced CPAs by over 300%

• Conversion Power: Achieved 8x increase in conversion rates

• Portfolio Expansion: Success led to managing 3 additional major brands

• Timeline: Delivered transformative results in just 4 months

Looking to transform your paid advertising performance? Let's discuss your goals