Engineering a Full-Funnel Strategy to Transform Book Sales into High-Value Clients

The Challenge

As Lead Paid Media Specialist at CNV Agency, I was tasked with:

  • Launching a new book as a strategic lead magnet

  • Converting book readers into high-level clients (HLCs)

  • Maximizing ROI on a $8-10K monthly ad spend

  • Combating ad fatigue and fraudulent traffic

My Strategic Approach

I engineered a comprehensive paid media strategy focused on:

  • Full-funnel campaign architecture optimized for lead quality

  • Monthly creative refreshes to maintain engagement

  • Strategic audience consolidation for better targeting

  • Advanced fraud prevention measures

  • Continuous A/B testing across channels and creatives

The Impact

The transformation delivered exceptional results:

  • Conversion Power: Achieved 6.6x increase in conversion rates

  • Sales Growth: 3.3x increase in average monthly book sales

  • Cost Efficiency: Reduced cost per conversion by 48%

  • Lead Quality: 31% of new clients originated from book sales

  • Fraud Prevention: Reduced bot traffic by 26%

  • Campaign Efficiency: 40% of total monthly book sales from paid ads

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Success Story: Abbott Laboratories